You all know that having a website with good Search Engine Optimization (SEO) is important. Without it, all you have is a website that nobody can find. It has been noted that Google is placing more weight on the amount of time visitors spend on your site…and what could get people to stay on your site longer? Captivating videos of course!
Adding video to your online marketing strategy can improve your findability and lead to better performance in Google rankings. Videos are intriguing to your visitors, which will make them want to click on the video to see what it is all about – resulting in increased click-through rates and help with SEO…double bonus!
Videos can help with:
1) “Sticky-ness” — For SEO, video can help make your pages more ‘sticky’. Users like watching video and the subsequent long clicks appeal to Google.
2) Links — Videos can attract links, from video search engines, bookmarking websites and blogs for instance.
3) Rank — Videos can also help your product pages rank on Google. The best chance of achieving this is by uploading informational videos to YouTube.
4) Content Creation — Videos can be a good source of rich content if you re-purpose them.
5) Traffic — Video can drive traffic to your site.
Based on the SEO benefits alone, if you don’t have video on your company’s website, it is something you should think about starting. The topic ideas for video are endless, from product demonstrations to how-to tips.
We start great grand rapids seo company that opened our eyes to the way the rankings work and how to make our presence online. They have improved our keywords and we have already improved traffic by a large margin.
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